Journey from a Home-Maker to An Entrepreneur

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Journey from a Home-Maker to An Entrepreneur

How Jaanki pursued her dream to own a beauty parlor...

Once a homemaker… now a successful entrepreneur… and owner of Aleesha Beauty Parlour …

This sums up the story of 26-year-old Jaanki Purti, a resident of Kendulota village of Khuntpani Block of West Singhbhum.
Jaanki’s life was full of challenges and difficulties in 2010. She was a homemaker, who, along with her husband, engaged in agricultural activities for a living. However, with the meager earnings they could barely make ends meet. The Rs 100 that she got monthly from her father-in-law was helpful but not enough to alleviate their sufferings.

In 2013, her life took a new turn when she joined the Nootan Uprum Mahila Samiti Sakhi Mandal. Janaki was part of a Self-help group even before 2013, but the association was of little help. "Before 2013, I was part of a Self Help Group run by JTDS (Jharkhand Tribal Development Society), but I never felt the push to do something on my own because our group saving was not enough to help us start our own business,” Janaki said, adding, “When our group came in the fold of NRLM and Jharkhand State Livelihood Promotion Society, I felt a major difference. It taught me how to take the first step.”

She took the first step towards realizing her dream of Aleesha Beauty Parlour by taking a loan of Rs 6,000 from the Sakhi Mandal and enrolling herself in beautician and stitching training course.
She started providing services to the villagers while still pursuing the course so that she could earn some money to pay back the loan on time and become eligible for more.
After completing her course, she took a loan of Rs 30,000 for her dream project - Aleesha Beauty Parlour - from the CIF (Community Investment Fund) of Sakhi Mandal. Today, she earns Rs 7,000-8,000 per month from her venture.

She is the only bread earner for her family of 4, including her in-laws, husband and a seven-year-old daughter.
To attract more customers and increase her business, Janki has increased the range of services she offers at her beauty parlour. Besides beauty treatment, she also stitches clothes and sells cosmetic products. "Earlier we had to go to Chaibasa for these services. This used to be very costly affair because we also had to incur the transportation costs," says Manmati one of the regular customers at Aleesha Beauty Parlour.
Janki has till now taken a total loan of Rs 50,000 for her dream project. She has returned the principal amount with the interest on time. Her plans for the future are well defined. "I want to expand my shop and give it a new look. I also want to go for an expert beautician course so that I can help new brides for their big day," she says. Given her resolve and dedication, these goals certainly won’t be far away.

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Comments

  1. Bishnu C ParidaJune 10, 2018 at 1:37 AM

    Jaanki is a role model and inspiration for thousands of Rural poor women of Jharkhand.

    Good Initiative of JSLPS for grooming such women as Entrepreneurs >>>>

    ReplyDelete
  2. diwakar kumarJune 10, 2018 at 7:18 AM

    It shows the strength in rural world and they have innate capacity to come out from poverty.

    ReplyDelete

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